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Coors Banquet beer joins heritage packaging bandwagon

Brewer’s nostalgic packaging is another sign that the trend toward designs that celebrate a brand’s past has legs with consumers.

Brand owners of some longtime consumer products are trending back to their heritage, presenting those products in packaging that invokes nostalgic feelings about the brand. In the process, the idea is to generate a new generation of loyal consumers.

MillerCoors is a recent example of a brand owner following this marketing approach. The company is celebrating the history of its Coors Banquet western brew with four commemorative heritage cans available through March.

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