Images that seem to jump off of packages are a strong ally for marketers who want to show the quality of their product. When marketers understand the nuances of printing, they can achieve stunning visuals that make a package irresistible for consumers.
One new printing technique that generates these high-definition images on beverage cans is high-quality printing, and redesigned cans for Brasseries Kronenbourg French breweryβs Kronenbourg beer demonstrate how the technology works.
The brandβs 11-oz and 16.9-oz cans feature a high-definition golden Kronenbourg logo with vivid images and defined shapes set against a red or purple background. The printing seemingly brings images of water droplets to life around the logo.
βOur strategy is focused on putting quality and know-how back in the heart of our brand proposition,β explains RaphaΓ«l PrΓ©vot, Kronenbourg brand group manager. βTherefore, it was mandatory for us to use our primary packs to communicate this at the retail shelf.β
Kronenbourgβs stunning images are achieved using high-quality printing technology from Crown Bevcan Europe and Middle East, a unit of Crown Holdings (www.crowncork.com). The companyβs printing technology uses proprietary separation techniques and special, high-resolution printing plates to improve dot spacing. This capability significantly improves the printing sharpness on fine-detail images.
βBeverage cans are a well-liked packaging format among the French people. Therefore, we used the can to emphasize the improved design,β PrΓ©vot says.