Evian brings high fashion to bottled water

Evian Natural Spring Water reflects those ideals with new additions to its designer collection.

Evian turned to internationally known French designer Jean Paul Gaultier to create two exclusive packages for 2009: the Evian Prêt-à-Porter bottle and the Evian Haute Couture bottle.

The Evian Prêt-à-Porter, or ready-to-wear, bottle displays a style that is both classic and modern. Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountaintops of the French Alps, from which Evian natural spring water is derived. The majestic blue of the oversized logo and the understated print of the designer’s name offer a subtle reminder of a stylish mariner, which might be found on the shores of Lake Geneva, which the town of Evian borders.