Edna Valley Vineyard has been providing 12-count trays to Costco since 2000. The Issaquah, WA-based club store chain requested that EVV improve the graphics for the kraft-lined corrugated tray.
The winery redesigned the tray in early 2003 to make it more attractive to consumers and different from printed cases from other wineries. The ¾-height tray presents to consumers the image of rows of bottles sitting on a shelf. The graphics feature an illustration rather than full-size bottle photography as used by other wineries. The previous outer liner used white copy reversed-out against a green background that simply stated “Edna Valley.”
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