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'Entry-level' craft beer

Designed to target “youthful” beer drinkers, Pintail Ale from BridgePort Brewing, Portland, OR, is packaged to be reminiscent of BridgePort’s other beers, while establishing an elegant, stylish design.

Pw 16244 Pintail

So says John Gross of CMD (Portland, OR), the brewery’s design consultant.

Pintail uses BridgePort’s proprietary amber glass bottle from Anchor Glass (Tampa, FL) and also the oval label shape of other brands from the brewery. “We maintained the oval shape found on other BridgePort brands,” Gross says. “The colors are as reflective of the Northwest as the Pintail duck is. It differs from most packaging colors used in the beer category, helping the brand to create a unique shelf presence.”

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