Off The Shelf: New retail ice cream packs deliver out-of-home experience
Packaging innovations in the ice cream category let consumers enjoy soft-serve ice cream complete with swirl lines and sip frosty shakes from a straw in their own homes.
May 27, 2014
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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