Lighter packaging and reduced carbon footprint were the top priorities when the German supermarket giant, responding to customer demand, asked RPC Superfos for a new pack.
The SuperLight pot is less than half the weight of its predecessor, meaning a significant reduction of the total costs for the packaging.
Because SuperLight is injection molded of a single material, polypropylene, it is said to be easier to recycle. Another positive aspect is that SuperLight can be decorated using in-mould labelling to deliver a high quality image.
Fabrizio Francia, owner of Gruppo Francia, explains: “There were two major factors in favour of SuperLight – the opportunity to have the Cucina label displayed immaculately on the pot and the reduced amount of virgin polypropylene per unit. We have worked with RPC Superfos for many years and we know that we get quality and innovation. The SuperLight allows for substantial weight savings, which leads to a more cost efficient packaging solution. Also the CO2 emissions connected to the packaging have decreased.”
Aldi reports that Cucina mozzarella in the SuperLight container is already delivering good sales figures.
