OFF THE SHELF: Cartoons on packs spur sales

Jim George takes a look at how sales are driven by the use of cartoon characters on packages of confectionery, salty snacks, and cookies.

Do you have a package that you think would be interesting for Off the Shelf? Send it to the editors for consideration at:

Packaging World Magazine
ATTN: Off the Shelf
330 N. Wabash Ave., Suite 2401
Chicago, IL 60611

More in Home