The digital watermarks invisibly connect packages and other printed materials to interactive experiences on consumers’ smartphones, providing consumers with expanded brand messaging and detailed product information at the point of purchase. The result is multi-media customer engagement in real time.
In addition to freeing up packaging real estate, the imperceptibility of the digital watermarking brings several other advantages. The digital watermarking does not require graphics or package redesign in order to be incorporated, nor does it detract from established brand image.
And since multiple codes can be embedded on the same package, the opportunities for expanded customer interaction are greatly enhanced. For example, a brand may want two digital watermarks on the same package so that one can focus on usage directions, while another provides a discount, coupons for future use, or loyalty program details. Other possibilities include instructional videos and relevant non-directional customer information.
Digital watermarking is available for cartons produced at Rondo-Pak’s primary plant in Norristown, PA, as well as its recently opened facility in San Juan, PR.
