A whopping 85 percent of retailers say their companies are affected by the fresh food demand, and 78 percent go so far as to say they’re favoring companies that produce fresh product options, the survey found. Demand is so high that more than 60 percent of retailers say they’re stocking more refrigerated and fresh products, while 48 percent say they’re expanding their refrigerated section.
That’s good news for HPP, as a growing number of producers and retailers are more familiar with HPP than ever before ― from 60 percent in 2016’s survey to 77 percent (producers) and 74 percent (retailers) last year ― and see its benefit for eliminating pathogens, allowing cleaner food labels, enhancing taste and extending shelf life, according to the survey, commissioned by Universal Pure, the largest provider of HPP services globally.
