Berry Plastics revamps brand with new name, logo, values

Berry Plastics Group, Inc. changes its brand logo and name to Berry Global Group, Inc.

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Berry Plastics Group, Inc. changed its name to Berry Global Group, Inc. Common shares of the company stock will continue to be traded on the New York Stock Exchange under the symbol BERY. In addition, Berry Plastics Corporation, a wholly owned subsidiary of Berry Plastics Group, Inc., will change its name to Berry Global, Inc. Both name changes will become effective April 13, 2017.

“Our business has transformed significantly since our name became Berry Plastics in 1983,” says Tom Salmon, Berry’s CEO. “Berry has evolved from one manufacturing facility in Evansville, Ind., to over 130 facilities throughout the world. And our business has grown from less than $25 million in annual revenue in 1983 to now over $7 billion, reflecting the AEP acquisition. By changing our name to Berry Global we are portraying a more balanced view of who we are to our customers, our investors and ourselves. Two critical components of Berry’s culture are continuous improvement and innovation. As such, we are always advancing to improve the way we work and to improve the products and services we provide. If you look across all of our products, they have one element in common—they protect. They protect what people eat, drink, and use every day … they protect healthcare professionals and their patients … and they protect buildings, transportation, pipelines, and other infrastructure.”

Berry’s mission also encompasses advancing its facilities’ safety practices to protect its employees, advancing sustainability efforts to protect the environment, and advancing the company’s business strategies to protect the investments of its shareholders.

With the name change and new mission, the company has also adopted a new logo and values. The logo was developed with the company’s values in mind.

“Our values serve as the cornerstone of Berry. The icon in the logo illustrates those four values —partnership, excellence, growth and safety,” Salmon says.

  • Partnerships: Berry recognizes the importance of strong, sustainable partnerships throughout all aspects of its business—it views employees, customers, suppliers, and communities as partners.
  • Excellence: Berry pursues excellence in all that it does by optimizing its processes, enhancing its sustainability initiatives and by providing the highest quality products and services to its customers. It believes in continuous training and development for employees so that it can deliver excellence to customers.
  • Growth: Strategic growth is imperative for business. Growth comes in many forms – financial growth, customer growth, employee growth, and development, product growth, and innovation, and the global growth of the company.
  • Safety: Berry pursues safety in all it does. It maintains high standards to ensure facilities are safe and environmentally conscious.

“These are exciting times, and today is yet another milestone in Berry’s history. Our new branding not only references our legacy businesses and the strong foundation that they created, but also allows us to share the aspirations we have for the bright future that is before us,” Salmon says.

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