Smorch has spent the past five years leading the Packaging Systems
Optimization (PSO) program. Smorch will now be responsible for
Georgia-Pacific’s packaging sustainability initiative, the division
design team and the PSO program. Smorch brings more than 15 years
experience in the packaging industry, including packaging development
and research roles at Pechiney Plastic Packaging and ConAgra Foods He
has a bachelor’s degree from Michigan State University’s School of
Packaging. “Smorch has strong technical expertise and management
experience,” said Brian Reilly, senior director of marketing and
business development at Georgia-Pacific. “His understanding of the
packaging industry and measures for achieving greater sustainability
throughout the packaging supply chain will be of significant benefit to
Georgia-Pacific’s customers.”
