Conference to explore active and intelligent packaging

June event will cover topics such as AR, consumer engagement, mobile commerce, printed electronics, brand protection, smart labels, supply chain control, and more.

This is the second year in a row that the event will be held in the U.S.
This is the second year in a row that the event will be held in the U.S.

Building off the success of its inaugural event, the Active & Intelligent Packaging Summit Americas will return to the greater New York City area June 3-4, 2019 at the Westin Jersey City Newport. The summit brings together consumer-facing and retail brands and developers of packaging solutions to explore how the latest technologies can reinvent the entire value chain. It will feature two days of dynamic presentations that provide a complete overview of these disruptive technologies and how brand owners and marketers are commercializing them for the strongest ROI, as well as exhibits from best-in-class suppliers and ample networking opportunities.

“We’re very pleased to be returning to the U.S. after such a successful first year,” says Eef de Ferrante, Executive Director of Active & Intelligent Packaging Association, a co-producer of the event based in Utrecht, The Netherlands. “The summit is the only North American event covering the A&IP sector in its entirety to offer a complete overview of where the market is today and, more importantly, where it is headed.”

The inaugural 2018 event featured 27 educational sessions that explored the market factors driving the growth of smart packaging as well as the technologies in specific segments, including augmented reality, consumer engagement, mobile commerce, printed electronics, brand protection, smart labels, supply chain control, product condition monitoring, and more. Real-world case studies of successful smart and active packaging campaigns were featured throughout the event.

The 2019 program will once again feature the Packaging Innovation Challenge, in which AIPIA members are invited to present ideas for utilizing smart packaging to a major consumer brand—this year it will be Mondelez. At the 2018 event, Bayer Consumer Health hosted the challenge.

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