Dispenser for personal care product is a delight to (be)hold

An airless dispenser for Italian personal care brand Bionike delivers fast and convenient product access for the consumer, while providing enhanced marketing for the brand.

Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head.
Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head.

A strikingly-decorated airless dispenser is creating shelf impact and consumer interest for one of Italy’s top-selling and long-established personal care brands.

Bionike’s Defence Man Energise revitalizing cream gel and Defence Man Repower anti-aging serum are being packed in a 50-mL Twist Up airless dispenser from the RPC Bramlage Division. The dispenser’s two-tone decoration, with the base in Bordeaux red merging into the top in black, is silkscreen printed with shaded lacquering to create a distinctive, high-quality appearance that reflects the prestige nature of the products.

In addition, the Twist Up’s airless technology helps protect the products’ natural ingredients to maintain their efficacy throughout their use. Twist Up technology works by turning the upper part of the dispenser to reveal the dispensing head. The dispenser offers consistent, controlled dosing and hygienic application of the creams and then closes in the ‘down’ position to protect the contents. A clicking sound confirms that the dispenser has been safely opened and closed.

The overall pack mimics the appearance of a conventional overcapped dispenser, complementing and creating a family look with other products in the range.

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