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Tactile flow wrap film on display at EXPO PACK

Bemis Tactile Packaging give Kellogg's bars an artisanal look and feel for appeal to millennials in the USA and in Latin American markets.

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Kellogg’s®Nutri-Grain®Bakery Delights brand bars, featuring Bemis’ Tactile Packaging innovation, were on display at the Bemis Company booth at the 2017 EXPO PACK Guadalajara. Bemis recently earned a Silver Award in the 2017 DuPont Awards for Packaging Innovation for their work on this package design, which features textured film to represent a bakery item that looks like it's wrapped in kraft paper and twine. To capture millennial shoppers’ attention, the package is designed to look like paper, feel like paper, and even crinkle and crunch like paper. The thin-gauge flow wrap film is a highly practical, responsible alternative to paper laminations, extending the breakfast cake’s shelf life and appeal, while meeting brand owners’ need for packaging speed, good barrier, hermetic seals, and product protection. Details on film structure are not available as of this posting.

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