European CPGs, materials suppliers and environmental agencies work towards a “circular economy” for the packaging supply chain

Coca-Cola, Mars, Barilla, P & G and Danone Waters are among the CPGs gathering in Barcelona on October 25-26 to discuss sustainable packaging and the circular economy – and will be joined by more than 150 brand owners, retailers, packaging converters, manufacturers, suppliers and recyclers.

This content was submitted directly to this website by the supplier.

According to the Ellen Macarthur Foundation, “Today's linear ‘take, make, dispose’ economic model relies on large quantities of cheap, easily accessible materials and energy, and is a model that is reaching its physical limits. A circular economy is an attractive and viable alternative …that is restorative and regenerative by design, and aims to keep products, components, and materials at their highest utility and value at all times.”

This concept, much like the 2002 book, Cradle-to-Cradle: Remaking The Way We Make Things, stretches far beyond packaging into manufacturing, logistics, etc. Read more on circular economy here.


Sustainability In Packaging—Europe will take place in Barcelona, Spain on October 24-25, 2017. Sessions include:

  • Improving packaging design and models for tackling waste problems
  • Plastics recovery, recycling and related new collaboration opportunities
  • Solutions for flexible packaging in a circular and sustainable economy
  • Eco-designing labels to boost the circular economy

Download entire program, hosted by Smithers Pira, here.

More in Home