Rebecca L Oesterle, immediate past chairperson of IoPP’s Sustainable Packaging Technical committee, has updated information throughout the book from a previous version of this publication. She has also added some new chapters. Her experience and insights working at a major consumer packaged goods company will provide you with all the essential need-to-knows about designing and producing packaging with sales impact on shelf that is also mindful of environmental impacts for the way business is done in 2012.
Through 167 information-packed pages. Oesterle covers everything from market research to implementing reduction strategies. The text includes plenty of charts, as well as an in-depth packaging scenario case study that illustrates key points made throughout the book.
Cost is $95 for IoPP members and $115 for nonmembers. Also available is a quantity discount For more information, visit www.iopp.org/books.
