Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

What would you ask consumers about packaging they seek from CPGs?

A qualitative research consultant and publisher of PackageSPEAK.com, Kaylor Hildenbrand recently asked the Packaging World LinkedIn group the question you see in the headline above.

Said Hildenbrand: “Think about what your consumers might be dealing with—such as whether they place more value on time/convenience or cost, perceptions of ‘green,’ the importance of re-closure features.” Here are the questions the Packaging World LinkedIn group suggested:

- I would ask about reusability of packaging, package size, preferred closure systems, and general perceptions of cleanliness.
- Graphic design should be questioned. For example, do consumers realize the impact on the recycling stream of that windowed or hot-stamped carton?
- Do consumers know how and where to recycle used packaging? Do consumers care? Should they?
- Is the packaging made of combination of materials that is difficult to recycle, like paperboard + plastic laminate?
- Are consumers aware of landfill concerns and disposal infrastructure?
- Are pack sizes appropriate?
- How much product do consumers throw away each week and could more effective packaging reduce this waste?
- What frustrates people the most with today’s packaging? What changes would they like to see?
- How familiar are people about carbon footprint and its impact; do they care?

If you want to join the more than 3,000 other packaging professionals who are participating in lively discussions with the Packaging World LinkedIn group, please click here.  

Annual Outlook Report: Sustainability
The road ahead for CPGs in 2025 and beyond—<i>Packaging World</i> editors review key findings from a survey of 88 brand owners, CPG, and FMCG readers.
Download Now
Annual Outlook Report: Sustainability
Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics