Authentic luxury brand soap Yardley of London has launched a line of pure-vegetable, boutique-inspired soaps and is marketing them in mass-merchandise stores. The 100% biodegradable and recyclable packaging is a mix of old and new—form and fancy.
Detailed botanical illustrations bring a classic English feel to each carton, but contemporary typography keeps the look fresh. Each panel features a wrapped band print reminiscent of pricier brands to add emphasis to the Yardley brand story.
Lornamead worked with design firm Little Big Brands (www.littlebigbrands.com) to bring the package designs to life. Each package includes a surprise inside the carton. The illustration on the exterior repeats on the inside, and a message under the top flap encourages consumers to “Energize your soul” (Honeysuckle Citrus soap variety), “Bathe yourself in tranquility” (Almond Milk), or “Wash your cares away” (Lavender Wisteria).
