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Top five value improvements in recycled paperboard

At the 2004 100% Recycled Paperboard Packaging Roundtable in New York City in June, packagers, folding carton converters, and paperboard manufacturers identified the top five value improvements in recycled paperboard during the last decade:

  • Overall quality consistency

  • Strength

  • Cleanliness

  • Smoothness/printability

  • Customized products and services

    According to the 100% Recycled Paperboard Alliance, Hewlett-Packard, Fed Ex, General Mills, Tom’s of Maine, Unilever, American Pasta, and Clif Bar are among the companies that have switched their folding carton packaging to recycled board from virgin material.

    “Clif Bar is in a very competitive market and we have to fight for every inch of shelf space in grocery stores,” says Kevin Gnusti, product manager for Berkeley, CA-based Clif Bar. “Because we do not spend tons of money on marketing and advertising, the artwork on our cartons has to be perfect. When people learn that Clif Bar uses recycled paperboard, they are much more inclined to purchase from our company. As an end user, I’ve seen tremendous quality standards in recycled paperboard cartons from end to end. We found consistent qualities between recycled paperboard and virgin pump based folding grades.”

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