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Clearly Canadian's new geometric look

Clearly Canadian Beverage Corp. has relaunched its flavored sparkling water line with a newly designed 10-color gravure-printed heat-shrink PETG label.

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To keep up with the times, Jonathan Cronin of Clearly Canadian says, “We took our design even further in a continuing effort to remain contemporary with impact by strengthening the design and patterns on the color panels.”

Each of the eight flavors has its own graphic design, all by Karacters Design Group (Vancouver, Canada). The label, supplied by Seal-It (Farmingdale, NY), shrinks to the contours of the 14-oz glass bottle with an elongated neck.

The design relaunch was in all markets in the U.S. and Canada, selling for US$1.09/bottle.

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