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PDC changes name

The Packaging Design Council Intl. has changed its name to the Brand Design Assn. (BDA). The change comes, says the group, in response to the changing dynamics of package design, where branding strategy and design have become the dominant criteria.

BDA has also entered into a strategic alliance with the American Institute of Graphic Arts (AIGA). For more information, phone 212/414-0296.

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Discover solutions from 2,000+ exhibitors to advance your operations and network with colleagues at PACK EXPO International, Oct 23-26.
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Where the Entire Industry Meets