Look outside your own shelf set. That is a popular response to anyone involved in package creation who asks, “Where can I go to find fresh design inspiration?”
But where? Some great ideas are presented in the “Twenty Sources of Package Design Inspiration” on the graphic design blog. They’re sure to get you looking outside of your category, and here’s another: The Global Package Gallery.
Or, consider strategies for finding “inspiration’s inspiration.” Strategists such as Lisa Bodell, CEO of futurethink, say that creative teams should look for inspiration in seemingly unlikely places. Here’s a few quick ideas from Bodell: Improve or alter what you already have by looking to forge seemingly unlikely partnerships or by asking your customers what they think. Finally, devise fun ideas to stretch your mind and think of your brand in new ways.
