Do we fight obesity by shrinking the cans used for full-sugared beverages or by enlarging the bottles used for low-sugared drinks? Depending on where you live, the answer appears to be yes to both approaches. In the U.S., Coca-Cola has brought out its flagship Coke in a 7.5-oz can to encourage people to drink less Coke. But in England, full-sugared drinks from Britvic and PepsiCo are staying in their 500-mL PET bottles while four low-sugar drink brands are moving to a 600-mL PET bottle.
In a story on foodproductiondaily.com, Pepsi-Cola’s Garrett Quigley talks about the switch. “By offering even greater value on our no-sugar variants, Pepsi Max, Diet Pepsi, and 7Up Free, we want to encourage consumers to make a savvy switch to our no-sugar varieties, as a part of a healthier lifestyle choice.”