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Packaging supports new ripple in functional beverages

Dr. Andrew Abraham identified a need for a nutrition-packed product, as part of a personal diet regimen, in functional beverages.

Orgain
Orgain

Responding to consumers’ hectic lifestyles, Abraham has filled that gap with Orgain, an organic, ready-to-drink, meal-replacement beverage.

Targeting men and women ages 18 to 75, the product also serves as a post-workout recovery drink or healthy snack.

The packaging, from the recyclable, 11-oz tetra pak from Tetra Pak, to the shipper cartons, conveys the purity of Orgain’s ingredients and the balance between superior organic quality, health, and science. Moxie TM, working with Abraham, selected a packaging color palette of white, gray, silver foil, and a touch of bright organic green.

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