In Canada, inaccurate personal care product labeling abounds. . .

Canadian product safety inspectors recently found 47 personal-care products at ONE retailer that broke Health Canada's labeling rules. A one-year-old requirement for cosmetic companies to list all ingredients on the packaging of beauty products including makeup, creams, soaps, shampoos and deodorants—a $5.3 billion industry—is designed to "help consumers make more informed choices and reduce health risks." But spot inspections keep turning up products—from the lesser known to the extremely popular—that are not complying with the new label requirements. Consumers should be aware of the possible non-compliance of their favorite beauty products, and should be wary of labels touting implausible benefits. In one researcher's opinion, these "wild marketing claims" ARE too good to be true.

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