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Natural products on the rise in United States...

More than $56 billion was spent on "natural" product in the United States in 2006.

That's a 9.7% increase over the previous year. Several trends are pushing the growth including gluten-fee foods, organic products, green living, kid's nutrition, pet care, fair trade certification, and sustainability. Some of these trends are based on government rules and laws, while others—such as sustainability—are philosophical shifts in lifestyle.

Source: Red orbit

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