Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

In India, packaging is the fifth P...

To keep consumers coming back, packagers in India are becoming more and more innovative.

One consumer's face appears on a Frito-Lay product after she won a recipe contest. Innovations in liquor and tobacco packaging are downright necessary because advertising of these products is banned in India. Seagram's Fuel vodka looks like a pyramid. And Diageo's Shark Tooth vodka resembles a shark fin. Tobacco company ITC has paired its products with an apparel brand and music genres—rock, jazz, and the blues. Additionally, working women are seen as key consumers, and packagers are taking note. Their demand for health and lifestyle foods have pushed packagers to introduce aseptic packaging into their production. With all this innovation, packaging is jockeying for position among the other "P"s—product, price, place, and promotion in India.

Source: Thestar.com

Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
Coding, Marking, and Labeling Innovations Report
Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms