Sluggish demand for fizzy drinks, due to a global push to a healthier lifestyle, has driven Coke to target new line of premium coffees and teas to sell through fast-food chains, gas stations, and upscale restaurants. "It's a huge new category for the Coca-Cola company," said Udaiyan Jatar, Coke's premium brewed beverage general manager. "The coffee and tea business worldwide is about twice the size of the soft drinks."
Source: tiscali.news