Automated-motion mascara

DuPont Awards’ 19th editionThe 19th annual DuPont Awards Competition once again shines the spotlight on innovation in packaging. From 135 entries, 26 packs received awards.

Pw 9492 Silver Amore Pacific Mascar R

Korea-based AmorePacific has earned a DuPont Silver Award for developing compact packaging for HERA’s “Mascara Auto Magic”—described as “the world’s first automated electronically rotating mascara.”

The electronic-motion, “coil-type,” rubber-brush system is designed to make mascara application easier for consumers.

—Judy Rice

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