Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Shapely bottles add pizzazz

Aluminum bottles are becoming more commonplace in beer, requiring brewers to look for other decorating options to command attention on store shelves. Pittsburgh Brewing Co. is focusing on package shape as a differentiator for its Augustiner Lager brand.

Pw 8889 Augustiner Adj

The brewer refers to its new contoured, 16-oz aluminum bottle, from CCL Container (www.cclcontainer.com), as the “Tailgater.” It is shaped using Aluminex full-body shaping technology, which uses a process called “necking.” The shape is created with a series of progressive dies. Proprietary technology enables the production line to include more progressive die stations that make the creation of highly contoured bottles, such as the Tailgater, possible.

“We were looking to give the Augustiner Lager brand a distinct look, and the new Aluminex shape was the perfect answer,” says Joseph Piccirilli, vice chairman of Pittsburgh Brewing. “This aluminum bottle also allows us the opportunity to be more creative with the graphics. We were also able to print the brand’s logo with ink that glows under the popular Ultra violet lights that appear in clubs and bars.”

The logo, text, and graphics are printed directly onto the bottle in six colors in dry offset, plus a varnish coating.

Augustiner Lager is marketed in and around Pittsburgh, PA, with additional distribution in surrounding states.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report