Qualified claims come with one of three disclaimers indicating the strength of the science behind the claim. A study by the International Food Information Council found that only 22% of consumers could place the disclaimers in the correct order. FDA surveys and other research also found that many consumers could not identify the highest level of scientific certainty. The FTC recommended that better wording or graphics be used to mitigate the confusion.
FTC criticizes health claims
FDA’s qualified health claims that are based on varying levels of scientific certainty are confusing to consumers, according to the Federal Trade Commission.
Mar 31, 2006
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Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
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2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
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