Qualified claims come with one of three disclaimers indicating the strength of the science behind the claim. A study by the International Food Information Council found that only 22% of consumers could place the disclaimers in the correct order. FDA surveys and other research also found that many consumers could not identify the highest level of scientific certainty. The FTC recommended that better wording or graphics be used to mitigate the confusion.
FTC criticizes health claims
FDA’s qualified health claims that are based on varying levels of scientific certainty are confusing to consumers, according to the Federal Trade Commission.
Mar 31, 2006
Machinery Basics
Special Report: Track & Trace
Discover new tools to approach the supply chain that allow you to leverage your data, see real-time visibility, and forecast future sales. You’ll also learn about KH Hive, an in-house digital demand planning tool that Kraft Heinz created to help the company realize its goals, forecasting sales expectation down to the SKU level, location level, and daily level.
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Rethinking Packaging Robotics to Prioritize Flexibility
In this eBook, you’ll learn how to guard against the traps that CPGs sometimes inadvertently set for themselves when implementing robotics that lead to automation “brittleness.”
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