Qualified claims come with one of three disclaimers indicating the strength of the science behind the claim. A study by the International Food Information Council found that only 22% of consumers could place the disclaimers in the correct order. FDA surveys and other research also found that many consumers could not identify the highest level of scientific certainty. The FTC recommended that better wording or graphics be used to mitigate the confusion.
FTC criticizes health claims
FDA’s qualified health claims that are based on varying levels of scientific certainty are confusing to consumers, according to the Federal Trade Commission.
Mar 31, 2006
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