Qualified claims come with one of three disclaimers indicating the strength of the science behind the claim. A study by the International Food Information Council found that only 22% of consumers could place the disclaimers in the correct order. FDA surveys and other research also found that many consumers could not identify the highest level of scientific certainty. The FTC recommended that better wording or graphics be used to mitigate the confusion.
FTC criticizes health claims
FDA’s qualified health claims that are based on varying levels of scientific certainty are confusing to consumers, according to the Federal Trade Commission.
Mar 31, 2006
Recommended
Recommended
Machinery Basics
Coding, Marking, and Labeling Innovations Report
Explore our editor-curated report featuring cutting-edge coding, labeling, and RFID innovations from PACK EXPO 2024. Discover high-speed digital printing, sustainable label materials, automated labeling systems, and advanced traceability solutions that are transforming packaging operations across industries.
Access Report
2024 PACK EXPO Innovations Reports
Exclusive access: Packaging World editor-curated reports revealing PACK EXPO's most groundbreaking technologies across food, healthcare, and machinery sectors. Each report features truly innovative solutions selected from hundreds of exhibitors by our expert team. Transform your operations with just one click.
Access Now
