In comments to the agency, the Grocery Manufacturers of America praised FDA for replicating the Federal Trade Commission’s competent and reliable scientific evidence standard. GMA favored a flexible approach in which the level and limitations of the underlying scientific evidence should dictate the manner in which the claim is framed.
NFPA also supported the draft guidance, saying the competent and reliable scientific evidence standard should support health benefit statements on food labels, including both supplements and conventional foods.
