Summit Publishing Company Redesigns Packaging World

Is eight years old too young for a face-lift? Summit Publishing Company doesn’t think so and today announced plans to makeover their leading business publication, Packaging World, Summit’s monthly packaging tabloid will be redesigned and trimmed down to a more contemporary 9”x11” size as of January 2002.

A desire for increased portability and a shift in the way today’s readers utilize business-to-business magazines were cited as motivating factors in the decision to remodel. Arnie Orloski, editor of the Chicago-based B2B title, shares his thoughts. “As an integrated media company, we’re constantly called to reevaluate how we make information available. Over the past years, that mission has resulted in a variety of innovations. Our decision to broaden the scope of information we present made Packaging World the first packaging magazine to produce and publish original research and in-depth reports on critical packaging management topics. As the Web became popular, we pushed the limits of Internet technology to create Packworld.com, the Web’s most comprehensive source of packaging information. And now we are, once again, adapting to the evolving needs of our subscribers. Today’s mobile business lifestyles demand increased information portability. Though smaller in size, we’re confident that the new Packaging World will be ‘huge’ with our readers.” Summit’s move to a contemporary format and redesign also acknowledges the changing business-to-business media landscape. Packaging World vp/publisher, Joseph Angel, explains. “The relationship between a business publication and its readers is very unique. It is imperative that we continue to invest in our brand as we adapt to the shifting informational needs of our readers. The convergence of print and Web media is the future of publishing and Packaging World’s redesign will further enable our readers and the packaging community to access packaging information when and where they want. According to a recent survey by the American Business Media and Information Resources, readers are using business publications in new and different ways – they move quickly beyond the printed page. Another study by Siegel and Gale cites business publications as the most credible source of information. Clearly, the combination of print and Web media is the fastest way to move from initial contact to final sale. The redesigned Packaging World and companion Web site Packworld.com will offer true media integration opportunities for our customers to most effectively reach our readers.” Spearheading the Packaging World redesign is award-winning art director, David Bacho, who joined Summit Publishing in May 2001 from Advanstar Publishing. The remodeled business book will hit the streets in January. A publicity campaign begins this month with print ads, direct mail and promotion at major fall packaging-related trade shows, PACK EXPO Las Vegas and the WorldWide Food Expo in Chicago.

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