Compared to a conventional, nonembossed can, a slightly heavier sidewall is needed to withstand embossing. The added weight or sidewall thickness was not identified by A-B.
In keeping with the golf theme, secondary packaging is decorated with colorful images of golf courses. "The new golf ball can reinforces the Michelob family's support of golf and creates a fun new way for beer drinkers to enjoy Michelob and Michelob Light," says Brad McKeever, product manager for those brands.
A percentage of the proceeds from sales of the cans through Aug. 31, 2001, will go to the PGA Tour Tournament Charities.