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Promo pack 'tees up'

Beginning Feb. 26, 2001, St. Louis-based Anheuser-Busch made Michelob and Michelob Light available nationwide in new 12-oz aluminum cans with a golf ball embossed on both front and back. The cans are made in-house by A-B on embossing equipment from Alcoa Packaging Machinery (Crawfordsville, IN).

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Compared to a conventional, nonembossed can, a slightly heavier sidewall is needed to withstand embossing. The added weight or sidewall thickness was not identified by A-B.

In keeping with the golf theme, secondary packaging is decorated with colorful images of golf courses. "The new golf ball can reinforces the Michelob family's support of golf and creates a fun new way for beer drinkers to enjoy Michelob and Michelob Light," says Brad McKeever, product manager for those brands.

A percentage of the proceeds from sales of the cans through Aug. 31, 2001, will go to the PGA Tour Tournament Charities.

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