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Coke's got game

During the last football season, paperboard packaging for 12-packs of Coca-Cola, Atlanta, GA, captured the raw energy of the NFL. SBG Enterprise’s (San Francisco, CA) design combines the requisite “Coca-Cola red” with illustrations of NFL players in the heat of the game.

SBG is currently working on the design for next year’s Coca-Cola/NFL packaging.

Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
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