Coke's got game

During the last football season, paperboard packaging for 12-packs of Coca-Cola, Atlanta, GA, captured the raw energy of the NFL. SBG Enterprise’s (San Francisco, CA) design combines the requisite “Coca-Cola red” with illustrations of NFL players in the heat of the game.

SBG is currently working on the design for next year’s Coca-Cola/NFL packaging.

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