Discover your next big idea at PACK EXPO Las Vegas this September
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries.
REGISTER NOW & SAVE

Arbor Mist packages wine success

Introduced in the summer of 1998 by Canandaigua Wine (Canandaigua, NY), Arbor Mist became the first wine in nearly two decades to reach sales of 1ꯠꯠ cases within the first 100 days of shipment.

Pw 21101 Intinthesum 8

Helpful, no doubt, was the distinctive packaging: an acid-etched bottle and matte pressure-sensitive label.

"We are elated with the performance of Arbor Mist," says Rob Vlosky, marketing director for the brand. "We anticipated the brand would sell, but no one predict-ed one million cases in the first hundred days."

Ball-Foster (Madera, CA) supplies the acid-etched bottle. Spear (Mason, OH) supplies the p-s label, a biaxially oriented polypropylene with a proprietary matte coating that complements the bottle's acid-etched texture. The labels are printed in seven colors with a screen/letterpress combination press. The screen printing is used for product identification, and the letterpress is used for the process work of the fruit.

Available nationwide in three varieties, Arbor Mist retails for about $3.99 per 750-mL bottle.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Conveying Innovations Report
Editors report on distinguishing characteristics that define each new product and collected video demonstrating the equipment or materials as displayed at the show. This topical report, winnowed from nearly 300 PACK EXPO collective booth visits, represents a categorized, organized account of individual items that were selected based on whether they were deemed to be both new, and truly innovative, based on decades of combined editorial experience in experiencing and evaluating PACK EXPO products.
Take me there
Conveying Innovations Report