Discover your next big idea at PACK EXPO Las Vegas
Experience a breakthrough in packaging & processing and transform your business with solutions from 2,300 suppliers spanning all industries. Click to learn more.

Wine labels drink up awards

Recent competition honors labels used by wineries that realize the importance of presenting an appealing package to the consumer.

Converters of wine labels took 10 out of the 53 annual awards presented by TLMI. Wineries, designers want labels they feel re
Converters of wine labels took 10 out of the 53 annual awards presented by TLMI. Wineries, designers want labels they feel re

Few beverage marketers are as creative about their labels as today's wine bottlers. No wonder 10 of 53 award winners in this year's annual competition sponsored by the Tag and Label Manufacturers Institute were wine labels.

TAPP Technologies (Langley, British Columbia, Canada) converted all but one of these award winners.

TAPP won a first place award for Mission Hill's Private Reserve front and back labels. Marketers at the winery, located in West Bank, British Columbia, Canada, chose to update their labels because they wanted to make sure the package fit the persona of an internationally awarded winery, says Vinetta Peck, vice president of creative services at Mission Hill. Peck says the old label wasn't consistent with the other labels in Mission Hill's line.

"We changed it so that the consumers, when they walk into a retail outlet, will be able to see all our wines as one," she continues. "We love it. The overall perception was good, and it was very well-received."

The front pressure-sensitive label is printed offset on vellum, a smooth, uncoated paper face stock. TAPP used four colors, two hot-foil stampings, precision die-cutting and sculptured embossing. The back p-s label is printed offset on vellum in three colors, also with precision die-cutting.

Mission Hill wines are available in Canada at various prices. The labels were designed by M5 Design (Vancouver, British Columbia, Canada).

TAPP received a first place award for the front label on wine bottles from Baywood Cellars (formerly known as Las Vinas Symphony). It also won an honorable mention for the Las Vinas "neck and button" labels. The p-s labels for this Napa, CA-based winery are printed offset on silver metallized paper using four colors.

Researched List: Engineering Services Firms
Looking for engineering services? Our curated list features 100+ companies specializing in civil, process, structural, and electrical engineering. Many also offer construction, design, and architecture services. Download to access company names, markets served, key services, contact information, and more!
Download Now
Researched List: Engineering Services Firms
Annual Outlook Report: Workforce
Hiring remains a major challenge in packaging, with 78% struggling to fill unskilled roles and 84% lacking experienced workers. As automation grows, companies must rethink hiring and training. Download the full report for key insights.
Download Now
Annual Outlook Report: Workforce