Jim GeorgeHomeSuave scores higher on brand perceptionUnilever achieved another important objective besides increased sales and reduced production costs in the redesign of its Suave Professionals and Suave Naturals packaging. Research conducted after the redesign confirmed that the new packaging has heightened consumer perceptions of the brand.June 11, 2007Cosmetics/Personal careUnilever's 360º of successCost savings are commonly associated with a compromise to consumers. But Suave’s package redesign shows that a brand can have it all through integrated planning.June 11, 2007BeverageTarget VP: experiences inspire great designCompelling design gives consumers what they want before they know they want it, says Minda Gralnek, vice president and creative director for Target Stores. Target and SuperTarget reflect this philosophy in the design of store brands, and the company’s recent development of the Wine Cube carton offers one example of this thinking.June 11, 2007HomeLand O'Lakes puts regional spin on national brandIf you market a national brand, does a one-size-fits-all approach still work for your product? You may want to take a closer look, because more frequently, the answer to that question is “no.” Increasingly, consumers of national brands are subdividing into “communities” of users who may all enjoy those products, but talk about and communicate with those brands differently, depending on a slew of variables. Savvy marketers understand these different communities of consumers who purchase their brands and communicate with them based on local preferences.June 11, 2007HomeVivid labels make chocolate milk seemingly flow from the bottleAt a different end of the spectrum, appetite appeal is also critical in marketing chocolate milk. Few packaging components do the job better than a label with razor-sharp printing.May 7, 2007HomeGift chocolates: A keepsake box and sensory experience--at up to $234This month, Shelf Impact! presents two very different but equally effective methods for selling the soothing comfort of rich chocolate.May 7, 2007Cosmetics/Personal careUnilever's 360 degrees of successCost savings are commonly associated with a compromise to consumers. But Suave's package redesign shows that a brand can have it all through integrated planning.May 2, 2007Contract PackagingThe threat of overseas competitionAn article in this issue paints an optimistic picture of the growth prospects for contract packaging for products involving rapidly advancing technologies. In many cases, it makes sense for marketers of these products to focus on core development functions and leave the rest—including package development—to external vendors.April 11, 2007HomeCosmetic gift sets show multiple personalitiesShelves at Sephora, a chain of beauty products stores founded in France, show that exclusivity sells.April 3, 2007HomePackage proclaims bulb brand's value messagesMarketers that demonstrate their brands as earth-friendly and that simplify product selection have an edge on the store shelf today.April 3, 2007Previous PagePage 41 of 51Next PageTop StoriesFilling/capping, liquid & viscousA Video Overview of Liquid Filling MachinesDelve into the world of liquid filling equipment, the unsung heroes behind your favorite beverages and more.Sustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasDigital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachSponsor ContentNavigate Complex Indoor Environments
