Jim GeorgeHomeRecession hasn't burst gum's bubble: Sales up 10%For consumers, gum and related products are something of a treat, but the higher sales also are the result of more functional and visually dynamic packaging.March 18, 2010HomePackage design: A fast-emerging sales driver in IndiaConsumers there are becoming more selective and product-savvy. A Datamonitor report suggests that CPG companies should be looking at getting in on the ground floor.March 16, 2010ContainersOFF THE SHELF: Ergonomically designed Soft ScrubMarketing and design editor Jim George points out the ergonomic advantages designed into a trigger spray package for a new Soft Scrub product from the Dial Corp.March 12, 2010HomeHow Diageo makes stellar brandsThe spirits marketer’s seven worldwide innovation centers are at the core of the effort, but consumer insights and an attention to packaging are key, tooMarch 11, 2010RecyclingCoca-Cola mini bottle: Shape supports simplistic designThe label features the brand’s iconic logo and a shadow image of the famous bottle shape, but otherwise offers plenty of ‘breathing room.’March 11, 2010BeverageCan your brand pass the silhouette test?Absolut vodka is experimenting with a special-edition bottle sans its familiar label. How many brands can you identify based solely by a package silhouette, and can yours join the list?March 10, 2010Bakery/SnackFrito-Lay helping Canada stock its 'portable pantries'Research shows that Canada consumers are adopting a ‘Pick’n’Pack’ meal approach. Frito-Lay’s new multipacks respond with variety and portion control.March 10, 2010BeverageWhat does your label say about your brand?The label could make or break the sale in categories such as wine, where many shoppers are novice buyers.March 10, 2010Cartons and boxesKimberly-Clark breaks the rules in facial-tissue aisleMarch 9, 2010Consumer packaged goodsExquisite package details in tune with boxed setHow can a complete boxed set of Neil Young’s early music fetch as much as $300?March 8, 2010Previous PagePage 22 of 51Next PageTop StoriesSustainable PackagingSustainable Packaging Trends to Watch at PACK EXPO Las VegasPackaging World editors unpack the latest in sustainable packaging, revealing the breakthroughs brands need to watch before PACK EXPO Las Vegas.Digital TransformationQR Code Brings Play to Danone’s Plant-Based Kids LineSustainabilityGlobal Packaging Trends Point to a New Strategic ApproachDigital TransformationThrough the Line Podcast: Humanoid Robots in PackagingSponsor ContentSemi-automatic Liquid Drum Filler Increases Operator Efficiency
