Coca-Cola mini bottle: Shape supports simplistic design

The label features the brand’s iconic logo and a shadow image of the famous bottle shape, but otherwise offers plenty of ‘breathing room.’

Many consumers are easily swayed by arresting packaging design that is simplistic in nature. Coca-Cola is a strong believer in the marketing value of terrific package design, and its new 8.5-oz decorated bottles of Coca-Cola serve as a prime example.

In a posting on The Huffington Post’s Web site, Val Brown, a brand marketing consultant, acknowledges she hasn’t purchased soft drinks for years, but the decorative effects on the new Coca-Cola bottles were so startling that she couldn’t resist making a purchase, purely for the packaging.

Annual Outlook Report: Automation & Robotics
What's in store for CPGs in 2025 and beyond? <i>Packaging World</i> editors explore the survey responses from 118 brand owners, CPG, and FMCG <i>Packaging World</i> readers for its new Annual Outlook Report.
Download
Annual Outlook Report: Automation & Robotics
Pharmaceutical Innovations Report
Discover the latest breakthrough packaging technologies shaping the pharmaceutical sector. This report dives into cutting-edge innovations, from smart containers that enhance patient safety to eco-friendly materials poised to transform the industry’s sustainability practices. All from PACK EXPO. Learn how forward-thinking strategies are driving efficiency and redefining what’s possible in pharma packaging.
Learn More
Pharmaceutical Innovations Report