Packaging World:
In developing packaging for the cannabis industry, what are some of the unique challenges you face?
Marjorie Fischer:
The central challenge is that it’s not just about branding, appearance, and functionality. In the cannabis industry we have to think about legality on a state-by-state basis. After eight years of selling medical edibles in licensed dispensaries in California, we’re just now entering the state of Washington. To do so, we need a licensing partner, and this we have. But we also have to create an entirely new label for the packages that will be sold in Washington because their regulations aren’t the same as California’s. In what other industry do you have to revamp your packaging each time you go to a new state?
