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A Danone perspective from Spain

Danone’s Michelle Boadas, Packaging Development Manager in Spain, talks about packaging trends she is seeing these days.

Packaging World:
If you could ask packaging machinery suppliers to do something better or provide something more consistently than they currently do, what would
that be?

Michelle Boadas: I’d ask them to build more flexibility and modularity into their equipment. It’s more important now than ever, at least in Europe. In the food industry, the time of blockbuster products run on dedicated lines is over. To seduce the consumer every day, we must constantly renew ourselves, almost like it’s done in the world of fashion. Modular packaging equipment makes this easier to do.

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