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GoodPop’s Package Redesign Helps Fuel 40% Sales Growth

The brand won the 2022 grand prize in the Designalytics Effectiveness Awards, while also doubling down on innovation and social impact.

Goodpop's Mango Chile frozen treat
Goodpop's Mango Chile frozen treat
Goodpop

GoodPop, manufacturer of healthy, all-natural frozen treats, took home the 2022 grand prize in the Designalytics Effectiveness Awards after a successful launch of its new packaging design in 2021.Goodpop's redesigned packagingGoodpop's redesigned packagingGoodpop

Interact Brands, a Colorado-based branding agency with expertise in the food and beverage industries, helped reinvigorate GoodPop’s design by utilizing bolder brand assets, a more consistent design system, and product photography to bolster brand awareness and appetite appeal.

After the new design launched in early 2021, sales increased by 40% compared to the prior year. The results of a consumer evaluation by Designalytics showed that 75% of category buyers preferred to purchase the new design over the old one.

The Designalytics Effectiveness Awards select winners based on in-market sales performance and quantitative consumer testing of each redesign. This year, hundreds of package redesigns launched in the U.S. between July 2019 and July 2021 were considered.

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