In the Name of Transparency? Package Designed to Downsell Product

In what is questionably a tongue-in-cheek campaign based on complete transparency, Alcoholic Vodka, a new Swedish vodka brand, aims to "challenge the vodka industry" by presenting the "truth about alcohol" in all marketing and branding.

The bottle features warnings such as a Alcoholic VodkaThe design of the bottle plays on the dangers of drinking the contents, with eye-catching graphics of the human anatomy, and multiple warnings on the bottle including a seal that reads "Don't Drink."