Multifeeder Technology Announces Rebranding Efforts

Multifeeder Technology is now MFT Automation. The rebrand will feature a new logo and website to reflect the enhanced capabilities of the company.

Natalie CraigSenior Managing Editor

Sep 29th, 2021

Multifeeder Technology, a manufacturer of automated packaging solutions, announced during PACK EXPO Las Vegas that it has begun rebranding efforts. The new branding will better represent Multifeeder’s growth, refinement in product lines, and full system integration capabilities.

Multifeeder Technology was founded by Neal Nordling in 1996 in St. Paul, MN. After 25 years of growth and evolution, the company will be known as MFT Automation. The rebrand will feature a new logo, secondary colors, and other identifying marks. mftautomation.com is currently live, with access to the existing Multifeeder website. The full MFT Automation website is set to launch in late October. The new branding is designed to reflect the enhanced capabilities of the company.

“We have worked very hard to bring Multifeeder where it is today,” General Manager Peter Nordling said. “With our new partnerships, refined designs, and enhanced product lines, we feel the change better represents who we are now, and where we plan to be in the future,” Nordling said.

Recent innovations to the product lines include a hygienic line of feeders and labelers, a partnership with Mitsubishi for robotic integration, and total packaging system solutions. The Multifeeder brand will be utilized on several different product lines and offerings as well.

Visit mftautomation.com to learn more about the new look, existing product lines, and the vision for the future of the company.

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