Counting Down the Top 10 articles of 2019 - #9: Carlsberg's Adhesive Dots

Based on our online clicks and unique page views, we're counting down the Top 10 articles of 2019. Join us as we look back at the best of 2019. At #9 is this article on Carlsberg's use of adhesive dots instead of shrink wrap.

Carlsberg #9

In this September article, Senior Editor Anne Marie Mohan explores Carlsberg's radical new technology that uses adhesive dots to hold multipacks of cans together. It is expected to decrease the Danish brewer’s use of plastic by up to 13,000 tons/year.

It may surprise those who rail against packaging that data from the Climate Collaborative shows that on average packaging accounts for just 5% of the energy used in the life cycle of a food product. But for massive global Consumer Packaged Goods companies, 5% is still significant. Imagine, then, a 45% CO2 footprint. That was the situation facing leading Danish brewer Carlsberg Group in 2015, after it had completed a total value chain carbon mapping exercise of its products. That year, the brewer sold 36 billion bottles of beer, equaling more than 3 billion gallons. That’s a lot of packaging.

Explains Simon Boas Hoffmeyer, Director, Group Sustainability at Carlsberg Group, there are two main reasons packaging makes up such a high proportion of the company’s greenhouse gas emissions. “The first is that beer is a very low climate-impact product, which means the raw materials and the production of our beers are not as climate intensive as many other products,” he says. “The other main reason, in my opinion, is that when it comes to beer, food waste is almost non-existent compared to other foodstuff.”

In 2017, Carlsberg announced its Together Towards ZERO initiative in which it pledged to reduce its “beer-in-hand,” or Scope 3 emissions, 15% by 2022 and 30% by 2030. For Carlsberg...

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