Navigating the multi-marketing landscape

Multi-Channel Marketing Update: How Best to Reach Today's Buyer

Sean Riley, Senior Director, Media and Industry Communications, Packaging World
PMMI
Nov 22nd, 2019
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After his PMMI Annual Meeting presentation in Cincinnati, “Multi-Channel Marketing Update: How Best to Reach Today's Buyer,” Dave Newcorn, senior vice president, digital & data, PMMI Media Group joined Stephanie Neil, editor-in-chief, OEM Magazine to continue the conversation. As audiences scatter across multiple channels and platforms, it's harder than ever to make an impact unless you embrace a multi-channel strategy. Tune in to this new UnPACKed with PMMI podcast episode to hear the best way to reach today’s packaging buyers, results from the brand-new buying cycle study and an early look at the latest tool for navigating the multi-marketing landscape.

Sauce Beauty products are available in 2-, 8-, 10-, and 12-oz HDPE packages.
‘Haircare for Foodies’ Gets Equally Appetizing Packaging
A clever custom bottle in a vintage milk-bottle style speaks to the fresh food ingredients found in the Sauce Beauty line of haircare products.
Dec 6th, 2019
Extended Producer Responsibility, single-use packaging bans, recycling challenges, and other issues related to current and future legislative policy are discussed in this Q&A with AMERIPEN.
Packaging Policy Update & 2020 Outlook
Extended Producer Responsibility, single-use packaging bans, recycling challenges, and other issues related to current and future legislative policy are discussed in this Q&A with AMERIPEN.
Dec 6th, 2019
This filler/capper can be configured to run wide range of cosmetics just by adding or removing modules.
IIoT Gives Cosmetics Packaging a Makeover
We asked C&BC packaging veteran Dave Hoenig to scour the aisles of PACK EXPO Las Vegas to see what trends he felt were notable. Industry 4.0 and connected packages stood out as potentially leaving a mark on the industry.
Dec 13th, 2019
Silver Springs Water Beauty
Second Blow/Label/Fill Block for Water Bottler
Kane Richmond, CEO of Silver Springs Bottled Water, was so pleased with his first InnoPET TriBlock in Mississippi that he wasted no time in procuring a second one for his plant in Florida.
Dec 13th, 2019
Servo-controlled machine produces both a film overlap at the top of the candle being wrapped and a film underlap at the bottom of the candle.
Candle Sleeving Solution
Yankee Candle recently installed a high-speed shrink sleeving system for its votive candles that protects the candles in several key ways.
Dec 13th, 2019
Get recognized for sustainability in food and beverage processing
Sponsored
Get recognized for sustainability in food and beverage processing
ProFood World will honor food and beverage manufacturers who display exceptional improved performance through sustainability. Nominations are open; awards will be conferred in Chicago, June 9-10.
Dec 11th, 2019
Food Packaging Dominates China Market
Food Packaging Dominates China Market
According to “Global Packaging Landscape: Growth, Trends & Innovations,” a new report compiled by Euromonitor International for PMMI Business Intelligence, food packaging accounts for more than 50% of the total packaging market in China.
Dec 11th, 2019
News Morrison's Bacon
More sustainable RRP format
Morrisons Supermarkets of the UK has re-launched its Best Bacon product in an improved Retail Ready Packaging (RRP) format.
Dec 11th, 2019
Giuseppe Prioriello, Founder and CEO of Packly
Digital Print Boosts User Experience for E-Commerce Packaging
Giuseppe Prioriello, Founder and CEO of Italian company Packly, spoke to the Digital Print for Packaging Europe conference in Berlin last week about digital printing’s role in e-commerce.
Dec 10th, 2019
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Cannabis Packaging market through 2024
New study from Smithers tracks future value of cannabis packaging by sales channel, packaging format, and national market growth.
Dec 10th, 2019
Ecpc Logo
New E-Commerce Packaging Group Aims for Two-Way Dialog With Retailers
Several big brand owners have teamed up as the E-com Packaging Council in an effort to help steer the discussions with Amazon, Walmart, Target, and others.
Dec 9th, 2019
A new market report, “Motion Controls – 2019,” from Interact Analysis points to strong growth in the motion controls market over the next four years.
Motion Controls Market to Exceed $15 billion by 2023
Among the sectors helping drive a more positive outlook for motion controls are food and beverage machinery, packaging machinery, robotics, and material handling equipment
Dec 4th, 2019
Hochstadter made the package for its canned Slow & Low Rock and Rye whiskey cocktail smaller, at 100 mL, so it’s easy to stack and the total alcohol content in single serving is limited.
The Buzz on Canned Cocktails
The canned cocktails market is predicted to grow more than 20% from 2019 to 2029, driven by consumer convenience and by innovations in packaging and flavor variety, among other factors.
Dec 3rd, 2019
New packaging for Rebel Fish fresh salmon entrées comprises a vacuum skin pack with a clear plastic tray and a linerless film label.
Clear Linerless Label for Fish Pack is One of Many Firsts
A new VSP package for fresh fish entrée brand Rebel Fish is decorated with a vibrantly printed linerless label from a new flexo converter committed to redefining the U.S. print market.
Dec 2nd, 2019
Moon Pie Photo
50 Years On, Moon Landing Occasions Inspiring Tin Pack
To help celebrate the 50th anniversary of the Apollo 11 Moon Landing, Independent Can and MoonPie partnered with the Kennedy Space Center for a unique treat.
Dec 5th, 2019
A high-speed linear gantry replaced the delta-style robot commonly used by Nuspark in tray-loading applications like these.
Gantry Robot Replaces Delta-style
When space constraints made it difficult to use the top-mounted delta-style robot that Nuspark was accustomed to, the firm opted for a compact gantry-style robot in its tray packer.
Dec 5th, 2019
Packaging for Origin Almond’s almond juice includes an HPP-compatible 38-mm HDPE closure in the company’s signature yellow color.
Two Exceptional Brands Each Gifted with 0.5M Free Closures
A medical food for chemo/radiation patients and a low-sugar, carb, and calorie cold-pressed almond juice impress judges of Silgan Closures’ first Free Closures for a Year competition.
Nov 2nd, 2019
Nick Kirby, Swanline
Corrugated Packaging and Digital Print Technology – An Outlook
Nick Kirby, CEO of Swanline Group spoke at Digital Print for Packaging Europe in Berlin about how Swanline is integrating digital printing technology, and how he sees the future of this technology evolving.
Dec 4th, 2019
Attilio Bellman, Director of Business Strategy for Antares Vision; Andrew Pietrangelo, President. North America for Antares Vision; Beasley Reece, CEO of NFLA; and Bart Oates, President of NFLA.
NFL Alumni Org Taps Pharma Traceability Technology for Member Outreach and Engagement
Track My Way platform provides data for ambassador and chapter membership campaigns.
Dec 4th, 2019
Kuka Robotics’ KMR iiwa combines its LBR iiwa lightweight cobot with a mobile, flexible platform.
Mobile and Collaborative Robots Ratchet Up Flexible Packaging
Cobots and autonomous mobile robots figured prominently at PACK EXPO Las Vegas, helping to provide more efficient packaging operations. In some cases, automation suppliers are even combining the technologies.
Dec 4th, 2019
More in Home
Klearfold RPET100 is a plastic folding carton made from 100% post-consumer recycled material.
Recyclable Materials Aim to Keep More Plastics Out of Landfills
Plastic container manufacturers are answering the call from consumers for higher percentages of post-consumer recycled materials and easier recyclability of used containers.
Dec 4th, 2019
For the Blessings in a Backpack project at PACK EXPO Las Vegas, the robotic line from Universal Robots and Allied Technology picked and loaded six different food items into a pouch.
Robots and Cobots Chip in to Pack Food for Hungry Kids
Showcasing the capabilities of several automation suppliers in the Robotics Zone at PACK EXPO Las Vegas, a PMMI cooperation with Blessings in a Backpack filled more than 6,000 bags of food for kids facing food insecurity.
Dec 4th, 2019
To operate, the forklift driver centers the pallet load in the wrapping ring and presses the start button on the optional wireless remote control from inside the cab.
Metal Finisher Saves Labor, Eliminates Product Damage
Oregon Powder Coating proactively boosts worker safety and product integrity with an orbital stretch wrapper.
Dec 4th, 2019
CBD Products
Quick Hits: FDA Issues Warning Letters to CBD Makers
The FDA issued warning letters to 15 companies selling illegal cannabidiol products that violate the Federal Food, Drug, and Cosmetic Act.
Dec 4th, 2019
This Lenor product and its ISBM PET container exemplify P&G’s tightly integrated development process, which enables the firm to move more quickly than in years past.
The Compass Steering P&G
Of course packaging is essential to the way P&G goes to market, but packaging is always designed and evaluated in terms of how it meshes with four other key business drivers.
Dec 4th, 2019
A new report has been issued that highlights consumers’ desire to support brands that protect the environment.
Report: 37% of Consumers Willing to Pay More for Eco-Friendly Products
Of 1,000 U.S. consumers surveyed, 37% are seeking out and willing to pay more than 5% for environmentally-friendly products—a trend is expected to continue to grow.
Nov 6th, 2019
Matteo Bonfanti, designer at Ghelfi Ondulati, Italy
Combining Digital Print and Corrugated Packaging for a “Box that Learns”
Matteo Bonfanti, designer at Ghelfi Ondulati, Italy, spoke today at Digital Print for Packaging Europe in Berlin, about a recent project that combined traditional materials, new technologies and one HP digital printer, to reach consumers in a timely way.
Dec 3rd, 2019
Pw Digital Edition Web Image 1219
Packaging World December Issue Alert
In the December issue of Packaging World, hitting mailboxes soon, Pat Reynolds gets a complete rundown, from P&G's packaging brass, on how packaging priorities meshes with other business drivers. Read the whole issue online here.
Dec 2nd, 2019
The move to 100% rPET bottles includes the brands Coca-Cola, Fanta, and Sprite as well as Bonaqua water, comprising 40 different variants
Coca-Cola Sweden Moves to 100% rPET for All its Bottles
The move is set to eliminate the use of 3,500 tons of virgin plastic each year in Sweden, with a 25% reduction in CO2 emissions over pre-transition levels.
Nov 26th, 2019
Photo 1 Andina Pack General
Andina Pack Show Report
Four days of touring through the exhibition halls and conference rooms at Corferias, in the city of Bogotá, provided a closer look at innovative products for Latin American market.
Dec 2nd, 2019
Photo Article Panel Pmmi Colombia 1
PMMI panel at Andina Pack
Equipment flexibility and modularity, rigor with the request for proposal (RFP) process, and support of the OEMs with the new challenges sustainability in packaging brings, were among the top demands from multinational brand owners.
Dec 2nd, 2019
Photo 5: With flexible packaging waste material, the Foundation has so far managed to deliver nine houses to low-income families, and is working with the Colombian company Essentia – a producer of polypropylene, polyethylene and masterbatches for the plastics industry – on a project for 20 more homes in Cartagena.
House made of plastic
A striking example of commitment to sustainability from flexible packaging waste captured the admiration of visitors to Andina Pack, in Bogota, Colombia.
Dec 2nd, 2019