Navigating the Multi-Marketing Landscape

Multi-Channel Marketing Update: How Best to Reach Today's Buyer

Sean Riley, Senior Director, Media and Industry Communications, Packaging World
PMMI
Nov 22nd, 2019
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After his PMMI Annual Meeting presentation in Cincinnati, “Multi-Channel Marketing Update: How Best to Reach Today's Buyer,” Dave Newcorn, senior vice president, digital & data, PMMI Media Group joined Stephanie Neil, editor-in-chief, OEM Magazine to continue the conversation. As audiences scatter across multiple channels and platforms, it's harder than ever to make an impact unless you embrace a multi-channel strategy. Tune in to this new UnPACKed with PMMI podcast episode to hear the best way to reach today’s packaging buyers, results from the brand-new buying cycle study and an early look at the latest tool for navigating the multi-marketing landscape.

New Sidel glass filling line at Peroni.
Peroni Expands Glass Bottling
A growing domestic market and a trend towards premium beer in the UK and the US recently led Birra Peroni, part of Asahi Group Holdings Ltd., to upgrade their glass bottling capacity.
Jan 29th, 2020
Primary packaging for the .75g Big Dog and .35g Mini Dog pre-rolls.
Packaging is the Vehicle in Dogwalkers’ Brand Journey
Cannabis brand gets a full redesign that results in a discreet, convenient packaging system with a distinguished, time-tested feel. It uniquely uses color to communicate not only to consumers, but also to stakeholders throughout the value chain.
Jan 28th, 2020
OPULUX™ HGT from Dow is a high-temperature, high-gloss varnish applied to surface-printed PE films of flexible packaging.
Will Monomaterials Become the Standard in Flexible Packaging?
A partnership between Dow and Enka de Colombia opens the doors to the use of recycled materials in the production of flexible packaging, and the incorporation of recycled resins into different structures, responding to a huge global need.
Jan 28th, 2020
Languiru Origem Rgb
Smart Pack Invites Consumers to View Value Chain
Brazilian dairy producer Languiru Cooperative has become a leading regional market players despite increased competition thanks to a unique QR code on each pack that tells a brand story. SIG’s Connected Pack solutions allowed the innovation.
Jan 28th, 2020
Valio of Finland is testing this injection-molded lid made of a biocomposite.
Lids Formed from a Biocomposite
Valio, Finland’s largest dairy, will distribute 10,000 wood fiber-based, injection-molded, snap-on, reusable lids made from a biocomposite, while encouraging consumers to reduce food waste.
Jan 24th, 2020
Industry award to honor packaging and processing professionals
Sponsored
Industry award to honor packaging and processing professionals
Beginning March 3, PMMI will accept nominations for the Packaging & Processing Hall of Fame. Since 1971, this prestigious award has recognized some of the most distinguished contributors to industry. Learn more »
Dec 11th, 2019
The redesign, which included packaging for the company’s Original Honey Smoked Fish and five other flavors, ‘is highly inspired by the original, with a design that takes its cues from old fish market signage.’
Salmon with a Smile: Fish Brand’s Bold Personality Captured in Redesign
New label graphics for Honey Smoked Fish Co.’s salmon products evokes the original founder’s ‘big personality,’ while taking its cues from old fish market signage.
Jan 23rd, 2020
Packfeeder SLU
Jan 23rd, 2020
Un Pac Ked Podcast Graphic
Cannabis Packaging: Don't Fear the Reefer
UnPACKed with PMMI Podcast breaks down the latest developments in cannabis packaging as more and more states open the door to legalization.
Jan 23rd, 2020
Enercon and Innovation decided on an out-of-the-box configuration: two sealers per line, configured at the two different bottle heights required.
Sealing Two Bottles Sizes on One Line
The Department of Veterans Affairs’ Consolidated Mail Outpatient Pharmacy (CMOP) needed a tailor-made system to safely seal two bottle sizes.
Jan 22nd, 2020
Seven key steps for a capital project RFP
RFP Process Challenges and Solutions
Having upfront clarity into needs and establishing standards for what to use (and why), are the two biggest shortcomings cited by Vision 2025 participants in the Request for Proposal process.
Jan 22nd, 2020
Industry award to honor packaging and processing professionals
Sponsored
Industry award to honor packaging and processing professionals
Beginning March 3, PMMI will accept nominations for the Packaging & Processing Hall of Fame. Since 1971, this prestigious award has recognized some of the most distinguished contributors to industry. Learn more »
Dec 11th, 2019
New digital press at Kinyosha in Japan.
Digital Ink-Jet First in Japan
Following a successful on-site acceptance test, Tokyo-based Japanese packaging printer Kinyosha Printing Co., Ltd. has started production on their newly installed UTECO Sapphire EVO Press.
Jan 22nd, 2020
Bullet Tools EZ Shear cutter is now packaged in a single-wall corrugated case versus the double-wall shipper it was using previously.
Less Packaging, Greater Protection with new Amazon-Certified Shipper
Construction tool company redesigns its packaging with Amazon-approved vendor to provide more protection for its cutting tool while meeting the Amazon’s sustainable packaging guidelines.
Jan 21st, 2020
MAP (Modified Atmosphere Packaging) preserves food and extends shelf life
MAP Leads Fresh Food Preservation Methods
Modified Atmosphere Packaging is prevalent among participants of a new PMMI Business Intelligence report, but technologies such as High Pressure Processing (HPP) are continuing to expand as well.
Jan 20th, 2020
Dr. R. Andrew Hurley, PhD
Progressive Disclosure: The Full-Course Meal of Packaging
Progressive disclosure of information about a product through on-pack labels and instructions contained within the packaging enhances the consumer’s experience one action at a time.
Jan 20th, 2020
Young Living, headquartered in Utah with farms and operations around the world, makes a wide range of essential oils and other products.
Hitting Essential Filling Speeds for Essential Oils
With expansions in pharmaceutical, medical, and food and beverage applications, the essential oil market is booming. Young Living turned to Syntegon (formerly Bosch Packaging) to triple its filler speed and improve yield.
Jan 19th, 2020
Brillo sculpture from 1964 not only pays homage to beautiful package graphics, the Brillo boxes were produced in a 'factory' and displayed like products on a store shelf.
The Power of Iconic Package Design
Warhol retrospective at Chicago’s Art Institute recalls how iconic brands and their alluring package design inspired the pop art movement and catapulted the artist into history.
Jan 18th, 2020
The domestic collection of plastic bottles for recycling rose 52 million pounds, or 1.8%, to reach nearly 2.9 billion pounds in 2018.
Static Bottle Recycling Rate is Insufficient to Meet CPG Demands for rPET
A new report shows a U.S. recycling rate for PET and HDPE bottles of 28.9% in 2018, far below the volume needed to meet CPG’s upcoming goals around the use of recycled content.
Jan 17th, 2020
Bag Discharge Model Xym15 Vffs Bagger
Bagger, Weigher Lead to 100% Production Improvement
This California poultry producer had been experiencing bad seals, incorrect package weights, and low speeds, but it realized a 100% improvement in production with a new bagging and weighing system.
Jan 17th, 2020
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Report: Innovative New Controls at PACK EXPO Las Vegas
Ten intrepid Packaging World editors fanned out across PACK EXPO Las Vegas in October in search of packaging innovation. Here's what they found.
Jan 17th, 2020
Photo 1
Report: Innovative New Robotics at PACK EXPO Las Vegas
Ten intrepid Packaging World editors fanned out across PACK EXPO Las Vegas in October in search of packaging innovation. Here's what they found.
Jan 17th, 2020
Sovereign implemented serialization and aggregation on all three configurations of packaging lines at once.
CDMO Speeds its Line with Open-Source L4 Serialization System
With the serialization deadline approaching, Sovereign Pharmaceuticals implemented open-source software that allows the company to make their own changes and improve packaging efficiency.
Jan 16th, 2020
Multifunctional Equipment: Challenges and Solutions
Multifunctional Equipment: Challenges and Solutions Faced by CPGs Today
Finding a standardized process to manage changeover, and balancing flexibility, reliability and cost are some of the major pain points for Vision 2025 participants.
Jan 16th, 2020
Vital Proteins Collagen Options
Rotary Filler Helps Keep Pace With Booming Collagen Market
To keep up with skyrocketing demand for its collagen powders, Vital Proteins turned to Spee-Dee Packaging Machinery and its rotary filler. It boosted production from 20 to 100 plastic canisters a minute, also improving safety and ease of operation.
Jan 16th, 2020
2 Box Sizer
Report: Innovative New E-Commerce at PACK EXPO Las Vegas
Ten intrepid Packaging World editors fanned out across PACK EXPO Las Vegas in October in search of packaging innovation. Here's what they found.
Jan 16th, 2020
Oatly's Non-Dairy Frozen Dessert uses paperboard pint packaging that uses a biopolymer coating to resist moisture.
Oatly Frozen Dessert is Plant-Based from Product through Packaging
Using oats rather than cow’s milk for its frozen dessert, Oatly also opts for a paperboard ice-cream pint container with a coating made from sugarcane rather than petroleum.
Jan 15th, 2020
Shown here is a corrugated case of 30 cartons just before the flaps are closed and sealed.
Sanofi Stick Packs Run at 800/min
Dual-filler liquid stick pack line for antacids and analgesics includes an innovative robotic transfer concept that plays a big role in enabling throughput of 800 packs/min.
Jan 15th, 2020
Survey interviewees expressed a sense of caution around in-store refill models, such as this one at U.K.’s Waitrose supermarket, due to issues such as product shelf life.
Alternatives to Plastic Packaging Not Always More Sustainable
Bowing to consumer pressure to eliminate single-use plastic packaging, CPGs and retailers switch to alternative materials—sometimes creating a greater environmental burden in the process.
Jan 14th, 2020
Food Manufacturers Look to Reduce, Recycle and Reuse
Food Manufacturers Look to Reduce, Recycle and Reuse
Improvements to recyclability and sustainability, along with the desire to extend shelf life and prevent contamination, are some of the drivers of change in packaging formats and materials.
Jan 14th, 2020
Voice of the Food Manufacturer: Equipment Needs
Voice of the Food Manufacturer: Equipment Needs
Cleaning, sanitation, changeovers and data collection are all top of mind for food manufacturers considering equipment needs today.
Jan 9th, 2020
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Report: Innovative New Pharmaceutical Packaging at PACK EXPO Las Vegas
Ten intrepid Packaging World editors fanned out across PACK EXPO Las Vegas in October in search of packaging innovation. Here's what they found.
Jan 14th, 2020