In September, two companies offering unique products in their respective markets learned they were the winners of a contest held by Silgan Closures, with the award being up to a half-million free closures for their bottles. The winners were Entrinsic Health Solutions of Norwood, MA, with its enterade Advanced Oncology Formula, a medical food formulated to alleviate the gastrointestinal side effects of chemotherapy and radiation cancer treatment, and Magnolia, NJ-based Origin Almond, which produces a first-of-its-kind almond juice that has significantly less sugar, carbs, and calories than other traditional and cold-pressed fruit juices.
According to A.J. Miller, Director of Marketing for Silgan Closures, the Free Closures for a Year (FCFY) contest was initiated to promote Silgan’s stock closure program while giving fledgling brands a hand-up with their ventures. “The stock closure program caters to start-ups because it lets them purchase small/case quantities of closures,” he says. “We came up with FCFY because we recognized that start-ups tend to struggle with credit and the ability to purchase ingredients and packaging as well as pay for a co-packer before they start selling products. The contest is intended to make it a little easier for them.”
