Prior to being purchased by Amazon, PillPack had carved out a niche for itself by pioneering the online pharmacy space with customized packaging and automated refill services. In 2019, Amazon began targeted offerings of the PillPack service with free delivery to select Prime members, focusing on a suite of medications for chronic conditions.
Haven, Amazon’s recently announced joint venture with JPMorgan and Berkshire-Hathaway, has so far only said it plans to “improve healthcare for the employees” of the three organizations. There is concern in the industry, however, that Haven intends to establish itself as a pharmacy benefits manager (PBM), negotiating directly with insurance companies to lower the cost of the drugs they purchase while providing a competitive advantage to PillPack.
